Wednesday, 3 August 2011

Brifknefs in the Lifts of Venus

I've been reading The Shocking History of Advertising!, by E. S. Turner, a versatile writer and journalist who penned his last full stop in 2006 at the age of 97.

He quotes from The Spectator of about 1740:

Famous Drops for Hypochondriac Melancholy: Which effectually cure on the Spot, by rectifying the Stomach and Blood, cleanfing them from all Impurities, and giving a new Turn to their Ferment, attenuating all vifcous and tenacious Humours (which make the Head Heavy, clog the Spirits, confufe the Mind, and caufe the deepeft Melancholly, with direful Views and black Reflections), comforting the Brain and Nerves, compofing the hurried Thoughts, and introducing bright lively Ideas and pleafant Brifknefs, inftead of difmal Apprehenfion and dark Incumbrance of the Soul, fetting the Intellectuals at Liberty to act with Courage, Serenity and fteady Cheerfulnefs, exciting Agonifts in the Lifts of Venus to great Deeds, and caufing a vifible, diffufive Joy to Reign in the Room of uneafy Doubts, Fear, &c., for which they may be truly efteem'd infallible. Price 3s 6d a Bottle, with Inftructions. Sold only at Mr Bell's, book-feller at the Crofs Keys and Bible in Cornhill, near the Royal Exchange.

Sounds exactly what's needed. I think I might order fome.

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